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EAGLE PRINTING & GRAPHICS PRESENTS
FEB
13
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Amanda Johnson
The Way I See It
 

I heard an interesting story about an old man. According to legend, he could answer any question asked of him correctly. Two young boys heard of his wisdom and thought they could fool him, so they caught a small bird and went to his home. One of the boys held his hands out covering the tiny bird and asked the old man if the bird was dead or alive.

Without hesitation, the old man replied, “Son, if I were to say that the bird is alive, you would close your hands and crush the bird to death. If I were to say the bird is dead, you would open your hands, and it would fly away. You see, you hold the answer in your own hands.”

Here’s the way I see it: Your hands are capable of whatever goal you are looking to achieve. However, the trick is learning to use them to your advantage. If you have an important print project coming up, we’d love to help so that you can focus on more important things.

 

If you can imagine it, we can print it. 

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MARKETING
Marketing Tip
Co-Branding Marketing Partnerships
AN ESSENTIAL MARKETING TOOL FOR BUSINESSES WHO WANT TO REMAIN COMPETITIVE

Building smart relationships have always made good business sense, and now it’s more important than ever, and the opportunities are everywhere (if you look for and manage them correctly).

Using the power of co-branded marketing partnerships to gain exposure and utilize new distribution channels is not only smart, but it's also an essential marketing tool for businesses who want to remain competitive and stand apart from their competition.

A unique example of a co-branding partnership is Uber and Spotify. Music-streaming app Spotify partnered with ride-hailing app Uber to create “soundtrack for your ride.” Uber and Spotify offer very different products. However, they share a very similar goal: to gain more users.

Here are a few tips to consider for selecting an ideal partnership:

  • Put yourself in your customers’ shoes and choose a partner that will excite your audience and give you a competitive edge over your competition.

  • Create a partnership that is mutually beneficial for both parties, ensuring you both fill gaps and needs for the other’s business.

  • Establish common goals and detailed terms of who is doing what to benefit both organizations mutually. Define the tasks you will perform and have your partner do the same. From this, you can each be accountable to yourselves, to each other, and to the business.

  • Identify and utilize the strengths of each partner. Bringing out and using the strengths of the individuals within the partnership will add to the motivation, the energy, and the odds of long-term success.

If you’d like ideas on how to promote a co-branded marketing partnership, give us a call today. Our team of experts would love to help.

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Uncommon Product
Scoring vs. Creasing
ENSURE YOUR PRINT PIECES FOLD FLAWLESSLY

Tiny details often separate a good print job from a great print job. One example of these details is scoring and creasing.

Many print jobs need to be folded after printing. While some printed papers will fold just fine, others will crack or split on the fold. Not only do paper structures vary with thickness, fiber count, and length of fibers, but the printing process also makes paper less flexible with the addition of inks, varnishes, and coatings. Scoring or creasing may be necessary to ensure your print pieces fold flawlessly.

What is the difference between scoring and creasing?

Scoring reduces paper stiffness and weakens the sheet by creating one stress point for the paper to fold. Sometimes simple scoring will eliminate splitting and fiber cracking, but as paper sheets get heavier, creasing may be recommended to prevent cracking. Creasing creates two parallel folding points and is recognizable by the bead created on the inside of the fold.

Not sure which method is best for your print job? No problem! Our printing professionals will help you choose the best options for every step of your project.

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TECH
Tech Tip
Browse Image Galleries with Ease
VIEW IMAGES FULL SIZE, WITHOUT HAVING TO CLICK OR OPEN ANYTHING

If you are looking for a way to improve your Chrome browser experience, here is a popular tool that can save you time and increase convenience.

Hover Zoom+ is a Chrome browser plug-in that enables you to move the mouse cursor over linked thumbnails to view images in their full size, without having to click or open anything.

This free extension works on many popular sites (potentially any site with direct links to image files), including Facebook, Amazon, Tumblr, Reddit, Flickr, Imgur, eBay, Google, and Twitter, as a few examples.

You can also disable or enable zooming only for specific sites, set your zoomed images as semi-transparent, and adjust the delay and fading effects. For example, because the upsizing happens automatically when you hover over an image, you can specify a time delay before the plug-in activates the pop-up enlargement, or you can activate the plug-in via a keyboard shortcut.

If you’d like helpful tips to save time on your next print project, give us a call today!

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Fun
Fun@Work
Take 5 Minutes for Fun@Work featuring

An adroit mixture of everyday settings and extraordinary events.

And Here's More Fun@Work!

Practical advice for dealing with issues facing families in today's complex world.

A whimsical, slice-of-life view into life's fool-hardy moments.

A wry look at the absurdities of everyday life.

An irreverent look inside the world of business and finance.

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