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EAGLE PRINTING & GRAPHICS PRESENTS
MAY
4
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Amanda Johnson
Eagle Is Moving!
 

In May 1993 (25 years ago) my dad, Bill, started Eagle Printing & Graphics.   25 years later, it's time to continue the entrepreneurial spirit.  

I'm excited to share that we are growing and moving.  

We have purchased Digital Edge of New Berlin and will be relocating to their location at 2745 S. Calhoun Rd. (it's only about 2 miles away).  Digital Edge of New Berlin will become Eagle Printing and Jay Hansen from Digital Edge will join the Eagle family.  With his help we will be able to make this a seamless changeover for all customers.    

Ryan Hansen, the owner of Digital Edge, will be transitioning out to pursue his passions. We wish Ryan the best of luck with his new endeavor. 

Our phone number and emails remain the same.  In fact, you may just get Bill, my dad, on the phone during the transition.  

Thanks to all our loyal customers for making 2018 our 25th Anniversary year! 

And remember, If you can imagine it, we can print it!

 

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Idea
Idea of the Week
The Difference Between CMYK and PMS Colors
PASS WITH FLYING COLORS

The complexity involved in color and how big of a difference various color profiles can make on your print project is something you'll want to pay attention to. Is there a specific shade of orange or blue that is included in your logo? Depending on who created your logo, your color scheme may include CMYK colors, PMS colors, or both!

CMYK Colors

The term CMYK refers to the four ink colors that make up the schema: cyan, magenta, yellow, and black, which is considered the key color. This particular model mixes together the three primary colors and includes black to produce darker shades. To create an image, printers define four separate plates that make up a full image. One plate is used for each of the four colors (cyan, magenta, yellow, and black) and is designed to lay down a very specific amount of pigment on the image. While this may sound like a simple way to print, it has worked effectively for hundreds of years.

leaf circles cyan+magenta+yellow+black, and below that 4-layer leaf green

PMS Colors

PMS (or Pantone Matching System) colors are slightly different than CMYK colors because they are mixed before they are applied to a surface. The pure spot color, or PMS color, is a mixed ink that allows for a wider range of reproduced colors than the CMYK spectrum. Each PMS color contains a unique hue, which can be matched by a number that is associated with the Pantone Matching System of swatches. PMS inks are not laid in a dot pattern but can be screened in a halftone to produce a variety of shades.

Pantone 362 C

Viewing Colors

Viewing either PMS or CMYK colors on a computer screen is a challenge due to lighting changes and the display variation. Fortunately, Pantone LLC provides a printed color chart for PMS colors that allows anyone to see the exact color that will be printed on your project. A unique set of numbers allows printers and customers to communicate effectively about what can be a challenging and variable subject: color. What looks like magenta to one person could easily be described as a red-purple by someone else -- making it tough to describe specific colors without the common language available with PMS standards.

Color Chart

Ready to get started on your next printing project? Our color professionals are experts at matching current color schemes or helping you find just the right shade to communicate your brand. Contact us today to learn more and get started on your next project!

See more great ideas like this!
Click here to visit the Eagle Printing & Graphics - Ideas Collection.
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MARKETING
Marketing Tip
Create Your Own Vanity URL
A SHORT VANITY URL THAT IS SPECIFIC TO YOUR COMPANY

While many people use popular URL shorteners (like bit.ly or goo.gl), did you know you can create a short vanity URL that is specific to your company or product name?

A custom vanity URL provides consistent branding, no matter where your content is shared. It also creates link trust, meaning readers will feel more confident sharing your content from a source they trust. Examples of vanity URLs include: nyti.ms (The New York Times) or huff.to (The Huffington Post).

Here are steps to create your own vanity URL:

  • Choose a vanity URL that resembles your regular domain name and is less than 8 to 10 characters. Consider abbreviating your company name, removing vowels, or using initials. Domai.nr is a popular domain suggestion tool if you need ideas.

  • Choose a hosting service, such as Bit.ly – which offers very detailed stats about link sharing, clicks, and more.

  • Buy your vanity URL using any domain registration site, such as GoDaddy or iPage. For convenience, consider purchasing your vanity URL from the same place your website is hosted.

  • Set up the shortener. If you are using Bit.ly, go to “Account Settings” and then “Advanced." Select either 'Personal' or 'Business' under the “Custom Short Domain” header and enter the vanity URL you purchased.

  • Create a DNS record for your new vanity domain. If you need help with this step, consider asking your domain registrar.

  • Verify your tracking domain to ensure all click traffic will appear on your dashboard. To set up your tracking domain in Bit.ly, go to the “Advanced” tab in Settings. Enter the domain name you want to track (your site’s long domain name) and verify that you own the domain.

  • Share! As long as you are logged into your Bit.ly account, any URLs from your long domain will be automatically custom-shortened.

If you’d like ideas or samples for creative print marketing tips, contact us today. We’d love to help. 

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Uncommon Product
Leaf Business Cards
A MEMORABLE, ATTENTION-GRABBING DESIGN

Leaf-shaped die-cut business cards are a memorable, attention-grabbing design that is great for florists, landscaping, or any environmentally focused business. To add to the green appeal, the backside can feature a leaf graphic.

While the leaf shape is great for eco-friendly brands, they can also be used for any company looking for a simple but unique shape. In addition to using leaf-shaped business cards, you may consider increasing memorability by creating matching save-the-date cards or appointment cards.

Our print shop offers environmentally friendly options like recycled papers and soy-based inks, so you can rest assured that you’re doing your part for the environment with every printing job you do. And remember, other print shops may be nearby, but no one comes close.

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TECH
Tech Tip
Moving Facebook Pictures to Google Photos
EASILY MOVE YOUR PHOTOS FROM FACEBOOK TO GOOGLE PHOTOS

If you are a Facebook user, it’s likely that you’ve accumulated a considerable amount of photos on your Facebook account. Whether you are considering closing your Facebook account or simply would like to backup your photos for long-term storage, here is how to easily move your photos from Facebook to Google Photos.

Log into Facebook and click "Settings." Navigate to the “General” tab and choose the small blue text that says “Download a copy of your Facebook data.” In addition to photos, this download will include a .zip file with your posts, photos and videos you've shared, your messages and chat conversations, and information from the "About" section of your profile.

After you unzip the file, you'll see files labeled “Photos” and “Videos.” Be aware that your downloaded photos are heavily compressed and downsized to about 800x800 resolution, which is likely much smaller than the original files. Also, the downloaded photos do not retain EXIF data –meaning they will not be organized by date or in the same order they appeared in your Facebook account. Before backing up your photos, you may want to review this folder and remove any duplicates or unwanted files.

If you haven’t already, install the Google Photos Backup app. Select the "Photo" and "Video" folders in the Facebook file. The desktop app will also automatically back up photos from your Mac or PC, connected cameras, and SD cards.

If you need tips or advice on an upcoming printing project, we’d love to help! Give us a call or stop by today.

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Fun
Fun@Work
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Eagle Printing & Graphics 2745 S. Calhoun Road, New Berlin, WI 53151 262-827-1232