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EAGLE PRINTING & GRAPHICS PRESENTS
JUL
14
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Amanda Johnson
The Way I See It
 

One day, an old man said, “Erasers are made for those who make mistakes.”

A child replied, “Erasers are made for those who are willing to correct their mistakes.

Here’s the way I see it: A bad attitude is like a flat tire. If you don’t change it, you’ll never go anywhere.

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Idea
Idea of the Week
3 Fundamentals for Nailing Your Direct Mail Marketing

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Like oxygen is to breathing, the right strategy is to direct mail.

No matter what you sell or who you are selling to, the principles for marketing success are the same. There are three components to marketing, for anything, anywhere, at any price, to anyone. Every business requires three equal components to prosper:

  1. A marketing message
  2. A media to deliver the message
  3. A market to receive and respond to it

The Marketing Results Triangle

Called the Results Triangle, each part of this polygon feeds the others. But if the elements aren’t perfectly synchronized, marketing loses its power. There are several ways to render the model powerless, for example:

  • Right Message – Wrong Market – Right Media
  • Wrong Message – Right Market – Right Media
  • Wrong Message – Wrong Market – Wrong Media

And so on.

437-MarketingResultsTriangle.jpgWhen you want to break through to stronger sales, you must get all three parts functioning in sync. This begins with identifying the target audience. How can you choose the right message or media if you don’t know precisely who you are trying to reach? It’s impossible. So, your “who” will dictate the message and the media.

Who are your key customers? If you are already selling, take a look at your current clients and identify commonalities. Do you tend to sell more to accountants and CPAs? Perhaps to men who are NRA members and belong to a shooting range? If you can identify specific markers, you can flush out prospects using commercial mailing lists.

Like this:

One chiropractor noticed his most faithful clients shared two commonalities: they subscribed to Prevention magazine and paid for clinic services using an American Express card. This practitioner used that information to rent address lists for both the magazine and the cardholders, then targeted duplicates who lived in precise zip codes. For around $26 each, he found 27 prime names and eventually got 11 into the office (a 40% response!). Nine became patients, producing over $27,000 in revenues and offering referrals of their own.

Once you get smart about finding your WHO (the market), the selection of your message and media components will be clearer too. Use the Results Triangle to shape your strategy and get the momentum flowing!

See more great ideas like this!
Click here to visit the Eagle Printing & Graphics - Ideas Collection.
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MARKETING
Marketing Tip
How Colors Impact Our Emotions
THE MOST APPEALING COLORS TO CONSIDER

Color psychology can be an important factor to consider when creating product labels and other marketing materials.

According to color experts, colors can impact consumer emotions and affect our decisions and behavior.

Here are a few of the most appealing colors to consider and the emotions they convey.

  • Green is warm and inviting and is often associated with health, happiness, and relaxation. Green has the potential to reduce blood pressure and is often used to relax customers and promote environmental issues.

  • Blue is the preferred color of men. It has a calming effect and is known to promote trust, intelligence, and reliability. It also mixes well with many complementary colors.

  • White is associated with feelings of cleanliness, purity, and safety. It also tends to make people feel secure.

  • Orange represents creativity, adventure, and enthusiasm. Orange is a great way to grab attention and evoke positive energy.

  • Red and yellow create a sense of urgency and are often used for sale or clearance promotions. They are associated with movement, excitement, and passion and appeal to impulse buyers.

  • Black is often used to portray sophistication and class and is often associated with authority, power, stability, and strength.

If you’d like help creating the perfect product label or other marketing materials, our creative team is here to help! So stop by or give us a call today.

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Uncommon Product
Pocket Sleeves
NEATLY ORGANIZE DOCUMENTS INCLUDED WITH A PURCHASE

A pocket sleeve is typically designed as a small folder sealed on two or three sides and is a popular way for businesses to neatly organize documents included with a purchase. For example, pocket sleeves can be used to hold receipts, product guarantees, coupons, and custom messaging, as well as social marketing requests, such as a card to encourage customers to post product photos on social media.

The pocket sleeve itself can also feature printed messaging on the outside, such as a thank you message, social media handles, contact information, and more.

Practical uses for a custom pocket sleeve are virtually endless. In addition to including pocket sleeves with purchases, they can be designed to fit invoices, gift cards, loyalty cards, business cards, informational flyers or brochures, and much more.

If you’d like help creating the perfect pocket sleeve for your business, our creative team is here to help! Ask us for examples or a custom quote today.

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Tech Tip
Free PDF Editors
OPTIONS THAT ENABLE YOU TO MODIFY PDF FILES

While Adobe Acrobat Pro DC reigns as the best PDF editor, here are some of the best free runner-up options that enable you to modify PDF files:

  • Smallpdf.com offers a free online plan that features 21 tools to easily convert, compress, and edit PDFs. In addition, their free plan enables you to process up to two documents per day.

  • Sejda offers a free option with limited usage and features, including documents up to 200 pages or 50 Mb and three tasks per hour. It features a user-friendly interface for adding text, links, images, and signatures to PDF documents.

  • PDFescape.com is a free online PDF editor and form filler. The online version allows you to edit PDFs, annotate and fill out PDF forms, create basic PDF forms, and more.

  • PDFsam Basic is a free and open-source solution for casual users to split, merge, extract pages, rotate, and mix PDF files.

If you need help creating new forms, documents, and other critical business materials, give us a call today, and we’ll take your worries away!

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Fun@Work

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Joanna Gaines's is fixin' up some Deviled Eggs that are to die for!

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